You must have been wondering, what makes a real post sharing on social media to go wide reach! Social media channels like Facebook and Instagram are most popular among the Indian youth and requires careful planning before posting your content on them.
So, what could be the best time to post on Facebook and Instagram that fetches the highest engagement of your followers?
A tricky question!
Best Time To Post On Facebook & Instagram
Seems like we have found a clue to this problem! Using these schedules, your post will be visible to a very large number of your followers, generating more likes and engagement points. Moreover, finding the best time to post on Facebook and Instagram can be quite productive for the brands who are constantly engaging their targeted audience through Facebook and Instagram ads.
User Psychology: Timing is important on Facebook & Instagram
Digging deeper into the social media user psychology, Monday to Wednesday are the toughest days of work where one hardly checks their social media channels like Facebook and Instagram.
During those weekdays 9 AM to 5 PM is pretty much tiring, while there is only a small-time left to scroll over the Facebook account and really taking interest in varied stuff.
Most of the time, people scroll down their Facebook and Instagram pages appreciating their family and friends. So, practically there is hardly any interest left during those weekdays to respond to some cool stuff online.
Thursday and Friday bring in the weekend fever, unburdening the weekday’s work! But, here the clutch!
While Thursday is considered to be a good day to post your brand image and collect more engagement and likes, Fridays are still seen as a poor choice to post on Facebook and Instagram! Reason!?
Fridays bring the full-fledged weekend fever, turning the tables up and little time to ponder over the social media accounts. It’s time to take more selfies, more places to visit, and rejoice till dusk! There is again very little time left to appreciate the posts shared by the brands like yours.
Saturdays are filled with beating hangovers, meeting friends, relaxing at homes, bringing in more free time to scroll the Facebook and Instagram accounts. This makes Saturday a better alternative for posting on Facebook and Instagram! Sundays can be neutral in terms of posting on Facebook and Instagram accounts. It is seen that Sundays for without any reason are not considered good for social media post engagements.
Finally, there come the timings.
Every afternoon from 1 PM to 3 PM is considered as a good time to post on Facebook, while it is 2 PM to 3 PM for posting on Instagram.
On Thursday, Friday and Saturday, considering 5 PM to 11 PM is also a good time to post on Facebook, while for Instagram, posting between 11 AM to 4 PM is eye-catching especially on Saturdays.
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